Discovering Purpose, Passion & Power

It is said that if you give a man a fish he eats for a day.
But if you teach a man to fish, he will eat for a lifetime.

We go beyond that.

We lead him to discover why he wants a fish.

Once he understands why catching fish is important to him,
he will search out the best way, or even create his own way,
of catching fish.

At 95%, we provide skills trainings that are built
on a foundation of personal growth.
This empowers the individual while developing the skills.

Creating a bridge from college to office

Ninety Five Percent Sdn Bhd was established in 2004 to provide trainings specifically for the advertising industry.

The brainchild of highly respected advertising practitioners Peter Gan and Janet Lee, 95% was designed to be a bridge between academics and the actual workplace. Shahnaz, the third Director of 95%, joins them with a background in experiential personal growth training.

Together, this team has created a programme unlike any other. It synergises learnings from over 20 years of working experience with empowering self-awareness to catalyse solid learning and development.

We believe the more the individual grows as a person, the richer his or her craft will be. So while participants learn skills, their innate creativity is nurtured and encouranged to bloom.

They are guided to discover the values whithin and build a positive outlook towards life and its many challenges.

This equips them to overcome professional and personal limitations, achieving their highest growth and fulfilment.